Chances are, you didn’t end up here by accident wondering what the heck a podcast is. After all, 70% of Americans over the age of 12 are familiar with the term with 51% having listened to a podcast at least once.
And if you’re anything like 32% of US residents, you’ve probably even listened to a few this year.
But just in case, here’s some basic info to get you up to speed.
Think of podcasting as a bit like a radio talk show, only podcasts aren’t typically broadcast live.
They are usually pre-recorded, edited, and then uploaded. Sometimes they CAN be live shows that are recorded and uploaded later, but that’s far less common.
Podcasts can be set to download automatically by fans of that podcast, and can be listened to anytime, from any location, as long as internet is available to download the podcast at some point before listening.
Podcasts are a great way to stay in touch with your audience, while also expanding it quickly. Millions of users listen to podcasts every day, and you can reach a large number of those users quickly and easily.
In fact, Pat Flynn of the Smart Passive Income blog, says that his podcast has become his top method for reaching new customers and generating fresh traffic to his website, ranking podcasting’s global outreach above Google, social media, and inbound links!
As a result of his podcasts, Pat has received lots of media coverage and opportunities that probably would not have been open to him if he hadn’t started his podcast.
Podcasts are an incredible way to reach both current and new prospects, no matter what type of business you’re running, or what niche market you are positioned in.
Podcasting is also a great way to stand out, and set yourself apart from the competition. Lots of people have blogs and YouTube channels and social media profiles, but not nearly as many people have a podcast!
There are around 100 million people who listen to podcasts every single day, but only about 525,000 active podcasts.
When you compare that to the millions of active blogs out there, it’s a no-brainer that podcasting is a much less-noisy space to get your message out.
Not only that, but podcast audiences are also still growing with no sign of stopping in sight!
Check this out: between 2015 and 2016 alone, listeners grew by a whopping 23%.
Then from 2018 to 2019, the number of people who have listened to at least one podcast in their lives increased by 20 million, and an additional 14 million people described themselves as weekly listeners.
That’s nothing to sniff at!
Podcasting is a fantastic way to gain exposure for your blog, YouTube channel, social media profiles, books, courses, brand, app, software, video game, or anything else you’re working on!
Plus, it’s a great way to gain exposure for people who aren’t as comfortable in front of a camera. People never have to know what you look like and you can comfortably record in your jammies in your basement with no judgment.
But don’t think you have to have a fantastic voice to do well with a podcast. As long as you have something interesting to say, listeners will keep tuning in.
Whatever you’re trying to accomplish with your business—whether it’s selling products, getting readers for your blog or books, getting views to your YouTube videos, or building your brand—you can achieve it with podcasting!
Want to learn more about how to get started with podcasting? Keep reading our blog for more info!